In detail

Special report month of white!

Special report month of white!

The month of January is traditionally the month of white, mean the month dedicated to linens! This is an opportunity for brands to highlight their offer and offer attractive promotions. Discover our tips for enjoying it!

The origin of the month of white

We owe the month of white to Aristide Boucicaut, founder of the famous store Le Bon Marché who had the idea for this operation to make up for a slack period between the end of year celebrations and the sales. Faced with the success of highlighting traditionally white linens, the concept was renewed in the following years before becoming a real institution which continues today in all major brands and on the Internet.

How to enjoy the month of white?

It is therefore in January that we find the best offers in terms of bed linen, bathroom linen or even table linen! On, we therefore suggest that you list the errors to avoid in choosing your bed linen so as not to make the wrong choice in front of all the possibilities offered but also the latest trends in curtains, bed linen or linen table to offer you the very decorative models of 2013! Do not hesitate to consult our decorative ideas for the bed to help you find the right accessories that will make the difference in the bedroom. Once all these cards are in hand, you can also take advantage of the sales to equip yourself with the finest linen at a low price!
  • The advice of Clémence, expert in interior design


  • For this new year, several trends stand out. There is a real return to naturalness with materials such as organic cotton, raw silk, undyed fibers, furs and sisal with natural accents. 2013 will be the year of prints, we will find floral patterns, ethnic spirit patterns, geometric patterns such as chevrons and polka dots. Finally this year we will have a mixture of natural colors and saturated colors like sapphire, ruby ​​and emerald. Discover the interview with Clémence.